Privacy Policy
Last updated: 1/30/2026
1. Introduction
Welcome to SpecAI ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our policy, or our practices with regards to your personal information, please contact us at privacy@specai.com.
When you visit our website and use our application to verify product authenticity, you trust us with your personal information. We take your privacy very seriously. In this privacy policy, we seek to explain to you in the clearest way possible what information we collect, how we use it, and what rights you have in relation to it.
2. Information We Collect
We collect personal information that you voluntarily provide to us when expressing an interest in obtaining information about us or our products and services, when participating in activities on the App (such as scanning a bottle), or otherwise contacting us.
- Personal Identity Information: Name, email address, contact data.
- Device and Usage Data: IP address, browser type, device characteristics, operating system, language preferences, referring URLs, and location data.
- Scan Data: Images captured during the verification process, timestamps, and geolocation of scans (to identify counterfeiting hotspots).
- Commercial Data: Transaction history if you purchase premium services (enterprise users).
3. How We Use Your Information
We use personal information collected via our App for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations.
- To facilitate account creation and logon process.
- To provide the verification results you request (comparing your scan against our database).
- To detect and prevent larger counterfeiting operations by analyzing aggregate scan data.
- To send you administrative information, product changes, or policy updates.
- To protect our Services (monitoring for fraud and security threats).
4. Sharing Your Information
We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations. We may process or share data based on the following legal basis:
- Consent: We may process your data if you have given us specific consent to use your personal information.
- Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.
- Brand Partners: Aggregate, anonymized data regarding counterfeit detections may be shared with the affected brands to help them combat illicit trade.
- Legal Authorities: If we are required to disclose your information by law, governmental requests, or court order.
5. Data Retention
We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this policy will require us keeping your personal information for longer than 2 years past the termination of your user account.
6. Your Privacy Rights
Depending on your region (such as the EEA or California), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability.
To make such a request, please use the contact details provided below. We will consider and act upon any request in accordance with applicable data protection laws.
7. Contact Us
If you have questions or comments about this policy, you may email us at privacy@specai.com or by post to:
SpecAI Data Protection Office123 Innovation Drive
Tech City, London SW1A 1AA
United Kingdom